More news from the humiliating but lucrative world of copy-writing: Angelique wanted some help on a tagline for a short she's doing, and I came across this piece from the Boston Globe, "How movie taglines are born".
Indeed, strong copy can often distract an audience from less-appealing aspects of a film. "Often the impulse that made someone make the movie is the very thing that is going to make people put their hands over their eyes and scream 'no,'" says one veteran trailer writer. Sometimes, he says, copywriters get a film set entirely on a submarine only to be told by the producers, "Do whatever you want, but for God's sake leave out the [expletive] submarine."
All right, now I've got to go finish telling Scorpios what's going to happen to them in the first week of November.