
I think my favorite part of this story is the throwaway phrase "or nerds" in this line: "That spun off in 2002 as a Tokyo cafe where hardcore gamers and anime fans, known as 'otaku,' or nerds, were doted upon by maids who called customers 'master' and would even blow on food to cool it off."
Am I missing something, or is that hilariously snarky editorializing in the middle of a NYT story? My second favorite part is this description of similarly themed restaurants:
Deferential service like that is the norm at maid cafes in Japan, where competition has led to nearly endless permutations of the form. Mr. Macias estimated that there have been more than 50 maid establishments in Tokyo alone. Those have spawned butler cafes that cater to women, and even a mother cafe, where customers are treated like beloved children. One of the latest is a sergeant cafe, where diners must salute and say “yes, sir” to stern waiters in military fatigues.
(Found via Erica, who does not find this humorous even one little bit.)
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