A look ahead at a new book, in Ad Age, about UGC and the rise of curation, both personal and in the aggregate:
We all know about the proverbial million monkeys at a million typewriters eventually reproducing the complete works of Shakespeare. Well, those monkeys are hard at work -- only there are billions of them -- and they are as a group exponentially more ingenious and productive than even the most elite of the Old Guard. Every second they produce brilliance which you could never hope to find. In the Curation Nation, the genius will surface.