I don't know how, but Sarah Palin pushes all the right buttons. She somehow, almost continuously, generates irresistibly maddening new memes—like her nutbar Paul Revere retelling.
But she's terrifying. I remember when HB and I were in NY in 2008, watching the Palin-Biden debate at a bar. The one thing I remember clearest was her wink at the camera—and HB and I looked at each other with this horrified "OMG," and it started to sink in that this was an *actual* VP nominee who *actually* stood a decent chance of being elected.
9/11 was a shock because it updated my expectations of what kinds of horror are possible in the world. That was probably a good thing. Politically, seeing Palin come so close to the vice-presidency (and hence presidency) was similar. I really, really couldn't believe it, but there it was. And now she's back, again.
I had a realization a couple months ago: I needed to stop clicking on links to stories about Palin. By clicking on links about her—all of us doing that together—I'm giving her power. She is only in the news cycle because she is instant gold in terms of pageviews, which sell ads. The press only covers her because it's good business.
I wish I could convince writers to stop writing about her—or to write about her as much as they write about Pawlenty or Huntsman, e.g.—but that's not going to happen as long as people keep clicking on Palin links. In terms of news, she's what the people want. But I am opting out.
There is no new Palin story to read. It is the same story, retold in a different way, again and again and again. But when you click on the link to her latest ridiculousness, you are directly helping her. So if you're of a like mind, please, please, please just stop. Or, a la the Simpsons, just don't look. (That would be Treehouse of Horror VI, with Paul Anka.)
(Of course, a more cynical take is that Dems *should* help her get the nomination, because she polls so poorly against Obama. But that's not a risk I want to take, given Obama's luck with the state of the economy. I'd rather have President Romney than risk President Palin.)
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