As Pole’s computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.
One Target employee I spoke to provided a hypothetical example. Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August.
But then they found that they would freak out proto-moms if they let them know what they knew. This, I think, is the best part:
“Then we started mixing in all these ads for things we knew pregnant women would never buy, so the baby ads looked random. We’d put an ad for a lawn mower next to diapers. We’d put a coupon for wineglasses next to infant clothes. That way, it looked like all the products were chosen by chance.
“And we found out that as long as a pregnant woman thinks she hasn’t been spied on, she’ll use the coupons. She just assumes that everyone else on her block got the same mailer for diapers and cribs. As long as we don’t spook her, it works.”
NORAD to conduct exercise flights over the Olympic Peninsula and Puget Sound area to test response capability
PETERSON AIR FORCE BASE, Colo. – The North American Aerospace Defense Command (NORAD) will conduct exercise flights today as they practice intercept and identification procedures. Exercise flights will take place over the Olympic Peninsula and Puget Sound area of Washington State. Although they are scheduled for early morning, the exercise flights could be delayed due to weather concerns.
Those in and around the Seattle, Tacoma and Olympia Washington area may hear and/or see NORAD-controlled fighter jets in close proximity to a military or military contracted aircraft, which will be taking on the role of Tracks of Interest (TOI).In order to test responses, systems and equipment, NORAD continuously conducts exercises with a variety of scenarios, including airspace restriction violations, hijackings and responding to unknown aircraft. All NORAD exercises are carefully planned and closely controlled.
We have been informed that pile driving will continue for the next 2 Saturdays. (2-18, 2-25). Monday the 20th they will be working as the union does not get the holiday off. They will be moving the crane as far from the building as they can to help with the vibration and sound issues.
As of 2:00pm on Friday the 17th they have drove 138 piles of the 455 that needs to be driven.
Monday they were able to drive 20 piles, Tuesday they drove 24 piles and Wednesday the drove 21 piles. This was done to try to catch up on some of the days that the crane had mechanical problems. The goal is to drive 10 to 12 piles a day.
I felt like I was wearing a flannel shirt and listening to Ace of Base. (Yep, I never really got the '90s.)
See, I just paid my state business and occupation taxes (you're welcome, stupidly-tax-structured Washington, why would you ever have a tax based on *gross* income?), and I signed up to receive future notifications electronically. Only within the secret dwemer dungeons of the state IT department would that involve *signing up for a listserv*! Specifically, the DOR-ELF list. I love, love, love it. I was even emailed a list of commands, which was awesome:
Almost perfectly square, thin, homogeneously chewy slices of enriched white bread, extruded from a place called "Butter Farm." This was a purchase from Uwajimaya that I couldn't resist—I think mostly because this bread makes me feel like I'm saying, "Computer... two slices of bread, toasted."
Deer Hunting with Jesus. It's a little dated (2007) and written a little too much to "entertain," but I learned a lot, especially in the section on guns. Thanks for the recommendation, CBell. Definitely worthwhile.