I haven't watched it yet (downloading now), but as with Louis C.K., the Aziz team sets a new standard for web and email marketing copy (e.g., "Your Email Again (Dont Fuck It Up)"). It's like there are no grownups watching, so we can say whatever we want!
Along those lines, the NYT story is totally worth reading for an anecdote about Jim Gaffigan who did a bit about McDonald's that got cut when his special aired on Comedy Central, a network where McDonald's advertises. All sorts of good and honest and funny things are possible when artists deal directly with the people who like them.
The follow-up email begins like this: "OH SHIITTTT!!!! Thanks for buying my new comedy special!!! THAT $5 IS MINE SON. Just kidding, but seriously it is. I worked hard to write, tour, and film the special though so it's cool right? Seriously, thank you for your support."